Search Specialist Certification
Search Specialist (SEO+SEM)
Course Details
(20hr + 5hr Practical), Max: Time: 6 weeks
- Attend lectures via any Device
- Practice Tests & Assignments
- Dedicated Q&A Support & Help
Syllabus
- SEO Terms and Definitions
- How search and work?
- Keyword research and Analysis
- Onpage Optimization
- Website management and Optimization
- Configuring Google Analytics and Webmaster
- Off page SEO
- Introducing Search Features
- Analysing the business models
- Keyword research and management
- Negative Keyword selection
- Campaigning creating and Optimization
- Bidding optimization
- Text Ads, Auctions & Ad Ranks
- Competitor Measure analysis
- Setting up the strategy
- Shopping and video campaign